diff --git a/planning/utils.py b/planning/utils.py
index d11be21..ea3b075 100644
--- a/planning/utils.py
+++ b/planning/utils.py
@@ -21,6 +21,7 @@ class Program:
         self.site = site
         self.conference = Conference.objects.get(site=self.site)
         self.talks = Talk.objects.\
+                            exclude(event__label__exact='').\
                             filter(site=site, room__isnull=False, start_date__isnull=False).\
                             filter(Q(duration__gt=0) | Q(event__duration__gt=0))
 
@@ -237,8 +238,8 @@ class Program:
                         'room': escape(room.name),
                         'slug': escape(talk.slug),
                         'title': escape(talk.title),
-                        'track': escape(talk.track),
-                        'type': escape(talk.event.name),
+                        'track': escape(talk.track or ''),
+                        'type': escape(talk.event.label),
                         'abstract': escape(talk.abstract),
                         'description': escape(talk.description),
                         'persons': persons,
diff --git a/proposals/migrations/0025_event_label.py b/proposals/migrations/0025_event_label.py
new file mode 100644
index 0000000..ec35b4f
--- /dev/null
+++ b/proposals/migrations/0025_event_label.py
@@ -0,0 +1,20 @@
+# -*- coding: utf-8 -*-
+# Generated by Django 1.10 on 2016-10-31 12:15
+from __future__ import unicode_literals
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('proposals', '0024_auto_20161024_1313'),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name='event',
+            name='label',
+            field=models.CharField(blank=True, default='', max_length=64, verbose_name='Label on program'),
+        ),
+    ]
diff --git a/proposals/models.py b/proposals/models.py
index 78ca1e8..340fbfc 100644
--- a/proposals/models.py
+++ b/proposals/models.py
@@ -91,6 +91,7 @@ class Event(models.Model):
     name = models.CharField(max_length=64)
     duration = models.PositiveIntegerField(default=0, verbose_name=_('Default duration (min)'))
     color = RGBColorField(default='#ffffff', verbose_name=_("Color on program"))
+    label = models.CharField(max_length=64, verbose_name=_("Label on program"), blank=True, default="")
 
     class Meta:
         unique_together = ('site', 'name')