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Title: Au bonheur des likes
Date: 2019-11-02 18:00
Summary: Biais cognitifs & science comportementale au service du capitalisme de l’attention
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Category: Bloc-notes
Tags: pyconfr, talk, business, cognition, comportement, web, bordeaux
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Status: published
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### [Plénière n°2 / Keynote #2: Au bonheur des likes][1]
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Par [Nina Cercy][2] − Salle [Alfred Wegener][awegener] − Samedi à 17 h 30
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![logo PyConFr Bordeaux 2019][pyconimg]
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Biais cognitifs, sciences comportementales, incitations douces : le cerveau des utilisateurs/trices est devenu notre terrain de jeu — et l’infantilisation notre meilleur business model.
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Face aux hochets attentionnels et aux biberons de dopamine, notre capacité à proposer un numérique adulte, émancipateur est la victime collatérale du capitalisme de l’attention. Ne jetons pas le bébé avec l’eau du bain : la science comportementale, c’est aussi le remède dans le mal.
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---
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Notes personnelles:
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Arrivé en retard… Conf a revoir en vidéo.
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À montrer aux utilisateurs des services.
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Piste émancipatrice individuelles proposée :
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- anticipation
- minimisation
- autonome
- évaluation
Pas de piste collectives.
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[1]: https://www.pycon.fr/2019/fr/talks/keynote.html#pl%C3%A9ni%C3%A8re%20n%C2%B02%20%2F%20keynote%20%232%3A%20au%20bonheur%20des%20likes
[2]: https://fr.linkedin.com/in/ninacercy/en
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[awegener]: https://en.wikipedia.org/wiki/Alfred_Wegener
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[pyconimg]: {static}/img/250-pycon-fr19.png
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